Marketing

Building profitable, long-term relationships by matching the right offering with the right audience.

One written letter outshone hundreds of videos

I Made 100 Videos But 1 Text Post Changed Everything

08 Sep 20253 min read23

Posting 100 videos yielded almost nothing, but one honest written post changed everything. Here is what was missing.

Unfollow Now: My 60-Day Challenge Begins

31 Jul 20233 min read48

Posting content regularly is the only thing I can control. Here is why I am committing to a 60-day challenge today.

How Exactly Do You Stand Out?

26 Oct 20202 min read35

Competing on solutions creates a race to the bottom. Positioning around hidden customer pain changes how buyers hear you.

Message in a glass bottle near rocky shores

Hey Asher, Shut Up

22 Aug 20204 min read124

I offered feedback nobody asked for, got unfriended for it, and I'm still giving away the resource that started it all.

Video

Getting Customers Online Through Websites (3 Phases)

01 Oct 201513 min read

Get more customers through your website with a simple 3-phase strategy. Learn why big sites sell for millions while small ones fail...

Twitter Nuke

19 Mar 20103 min read

I was once in Singapore's Top 5 Twitter users, but reciprocal following created a mosh pit of noise. Here is why I manually unfollowed 9,000 people.

Email Marketing: What Gets People To Open Emails

12 Mar 20104 min read

Most list building courses focus on subject lines, but what really matters over the long run isn't some sexy email subject line, it's something unique. What is…