Update After 2 Weeks of Videos

I ignored the one thing that matters: where’s Asher?

I fell into the trap. Templates. Hooks. Structures. Everything I’ve been told to follow so content works.

This is an update, for myself and for the people who’ve been following me.

The content.

For the past couple of weeks, I’ve been releasing videos then I made a call: from now on, content goes out Monday to Friday only.

Content is going to be a big part of my strategy moving forward and I intend to keep doing this at least for 100 pieces. To me, all of it is data gathering and learning.

The weekends give the least return on effort. I still believe there’s value in making content.

I use the weekend as a mental break so I can review my content later, not constantly worrying about it.

The work.

That matters because I’m doing this solo. No big team.

Every tool I have, used as efficiently as I can, and I’m still working out the workflow. The hard part is finding time to look at my own work critically.

Put in the reps, then iterate. The next set has to change somehow to reflect what I learned.

So I looked at my analytics. Everything from these few weeks was experimental, and one thing stood out. What mattered at the beginning was when there were personal stakes. Now, the content isn’t working well for the people who follow me.

The easy move would be to cater to the new followers, the ones who haven’t found me yet. Win them over, and abandon the people who’ve been here for a long time.

I’m not doing that.

It’s for me, and it’s also for you.

What I make is also for the people who know me. This is an example: me sharing an update on what I’m trying to do. And thank you to everyone who has engaged. I truly appreciate you.

So, I’m changing my playbook. This week is still some of the content I’ve already recorded and edited (funny, by “older” I mean 2 weeks old).

After that, I’m leaning into what I have far more experience in, and what people keep asking me about.

I’ve also built an engine for making different variations of my content, but I haven’t pulled the trigger yet. My workflow isn’t at full steam yet. And I’m updating my offer a little, but that’s behind the scenes.

The project right now sits between social media, AI and the self. I’m leaning heavily on the self.

The human.

AI and social media are meant to serve the human. It’s very easy to create content that serves the algorithm. I’d rather make something that serves me as the creator, and use the platforms and the AI as tools for that.

Who’s my coach? My higher self.

I’m coaching myself, and following my own advice.

That’s the harder one to connect with, because I have to demand more from myself and still be my own cheerleader when nobody’s there to cheer. With AI everywhere, it’s extremely easy to feel alone. Extremely, extremely easy.

So build your own community.

People who know you and care about you, with no expectation that they’ll buy from you or join your programme. Just fellow human beings. If you can add value with your expertise, great. If not, fantastic.

Humans are buried in content.

I’m stacking the odds in my favour with higher content output. I know the amount of content out there is ridiculous. Catching up is impossible. The shorts, the AI slop, all of it, and the human gets buried.

But I believe there are some who keep sifting through all the slop, just to find that 1 human. And the human they find becomes the one they follow.

My opinion: being authentic doesn’t mean you only post the ugly stuff. It means you put out the best and the ugly, as polished as you know how, and let people judge.

So my goal for now: once a week, show you more of myself. How my content performed, what I learned, and proof that I’m still here. Same Asher you know, except now I’m showing more of what I can do.

I’ll keep building. And to #KeepTryingUntil I reach my goals.

And my question from the start? Where’s Asher?

I’m right here.