How I Lost My Writing Home

I used to write almost every single day. Then... I just stopped.

And it took me … too long… to understand why.
(The last post I wrote on my site was Oct 2013! Holy crap, 13 years later)

Looking back, I don't think I ever completely stopped writing. I still posted on my social media but…

If I had to blame one thing, it was because of one software decision.

Lemme share a bit of the story…

Writing used to be a daily thing for me.

Back when article marketing was actually a legitimate way to generate traffic. I'd write an article, publish it on my own website, then submit it to places like EzineArticles so it'd get syndicated elsewhere. It was a different era of the internet, but it worked, and I genuinely enjoyed it.

I think it worked because I had two things going for me. I had time, and I could get inspired by almost anything. A random thought would pop into my head, I'd sit down, write for while, hit publish, and move on with my day.

But as time went on, things changed.

My niche changed. Article marketing slowly died. The sites I used to syndicate to disappeared. Naturally, my own website became quieter too.

Then one day, GrooveFunnels came along promising to be the all-in-one platform that would replace WordPress, I bought into it. Actually, "bought into it" is understating it. I believed in it.

I manually ported my content over because I genuinely thought I was moving to something better. Better SEO. Better themes. Better everything. It was supposed to be a WordPress killer. A ClickFunnels killer.

Instead, it slowly became the reason I stopped writing.

The blogging side of GrooveFunnels was... honestly, just painful to use. It was buggy. Search engines barely wanted to index anything I published. Features that were promised either didn't arrive or arrived in a state where I couldn't really rely on them. Every time I wanted to publish something, there always seemed to be another little annoyance waiting for me.

At first, I thought, "It's still early. They'll fix it."

Then days of waiting turned to weeks, to months, and eventually, to years.

Somehow, every “update” seemed to focus more on the next exciting launch instead of making the existing product solid.

I can laugh about it now, but back then I kept thinking, "I've already moved everything over. Surely it'll get better."

It didn't.

I Learnt Something About Myself From This

I'm more of an avoidant.

If something consistently frustrates me, embarrasses me, or reminds me of a mistake I've made, my natural instinct isn't to fight it head-on. It's to quietly avoid it.

I wasn't consciously thinking, "I'm never going to write again."

It was just… Every time I logged into my website, I was reminded that I'd made the wrong call. I publicly supported GrooveFunnels. I recommended it to people. I spent hours manually moving my content because I genuinely believed in what they were building.

So instead of fixing the problem, I just... stopped logging in. Stopped publishing.

Before I knew it, my own website had turned into a place of ick. Where I just dreaded posting content. I only logged into make short URLs (and even then… it was a pain).

Ironically, I was still doing okay because I could rely on social media. I knew how to generate traffic, build relationships, and make sales without depending on SEO, so life went on.

What Killed All Confidence I Had With GrooveFunnels

One day I realised that someone I'd personally referred had upgraded to the Lifetime plan. Great! Affiliate money 💰~

Except... the sale wasn't credited to me. It had somehow been credited to someone else.

To make things even stranger, this wasn't just some random affiliate. It was someone who had a good reputation online, and one of the GrooveFunnels staff members was publicly talking about what an amazing affiliate this person.

Meanwhile, I was sitting there with screenshots showing that person had signed up through my link.

I contacted support. I showed them everything records. I demanded an explanation.

Eventually I reached out to the other affiliate directly. To their credit, we managed to sort something out ourselves and I received part of the commission after we reached out together to that staff, but the whole experience left a really sour taste in my mouth.

That was probably the moment I stopped believing.

I Lingered Around Without Changing Platforms

Part of me kept thinking that with so many people buying into the platform, surely they'd eventually have the resources to fix everything.

Every time I checked back in…

Another launch.
Another promise.
Another dramatic situation.

The platform? Still. Rigged. With. Bugs.

Eventually I just avoided it completely.

Years later, a random thought popped into my head.

I wondered what had happened to the GrooveFunnels Facebook group because it had over 100,000 members. There’s no way it’s just gone, right? I searched for it and couldn't find it anywhere.

After a bit of digging, I realised it'd been rebranded to Scale.gg.

First it was GrooveFunnels.com, then it got rebranded to Groove.cm, now it’s Scale.gg

They proudly said CM stands for Customers Matter, but as a customer who invested years and effort into it, my experience is more like Constant Mess.

You know what GG is to a gamer? It’s “good game” - representing the end. I couldn't help but laugh a little. It somehow felt fitting. Whether they intended it or not, that was the moment I mentally accepted that chapter was over.

What Did I Do Next?

I wasn't going back. I briefly considered returning to WordPress because, well, at least I knew it worked.

Instead, I decided to do something I'd never seriously considered before.

I decided to vibe code my own website.

The funny thing is I'd already tried AI coding before and hated the results. It felt clunky, messy and nowhere near good enough.

But AI had improved. And now, finally, even the free tools are as good as the paid ones. Maybe I had become better at knowing & explaining what I wanted too.

I tried again. Then again. And I just #KeepTryingUntil (gotta use my own hashtag somewhere haha)

I experimented with different tools, different LMSes, different approaches, slowly piecing together something that actually felt like mine.

Every little improvement made me want to keep building.

The website wasn't perfect. There were still things I wanted to improve. Photos I wanted to add. Little details I wanted to polish.

But I actually enjoyed opening it again.

It’s kinda like… finally feeling confident enough to date again after going through a horrible divorce.

You don't suddenly become perfect.
You just stop dreading the experience.

I’m Hopeful With My Website Again

For the first time in years, I actually wanted to write & publish on my own website again, even if no one reads it.

It gives me a strong sense of fulfilment that I can fully own the process once again.

Funny how something as boring as a CMS can end up making such a big difference in my journey.

Anyway... it feels good to be writing and posting again.

I’ll try to save and redeem some of the older posts I can find (I lost a LOT of the writing I did) sprinkled on my social media and other archives.

I didn’t want to throw away what I wrote and just start a completely blank slate because it’s a good reminder of how much my writing style has changed.

P.S. Oh yeah, one other small thing…

If you’re one of the few people who still reads blogs in 2026 instead of a TikTok or IG video update… thanks. Leaving comments on blogs used to be a thing but now in 2026, it’s definitely dead.

… HOWEVER

Comments may be dead (something I am considering to revive on my blog) but conversations don’t have to be. If this made you feel like chatting, hit me up!