May 12th, 2010 
Asher 
What’s the first thing people look at before deciding to click open an email?
It’s not the subject line… let me give you a hint – it’s uncle Bob.
Uncle Bob gives you candy when you were a child, every you see him, he gives you stuff.
He may not be the smartest guy around the block but uncle Bob knows his stuff, he’s trustworthy.
Everyone of us has an uncle Bob… and we’ve got an uncle Jack.
Uncle Jack’s the smartest guy you know, ever since you knew him as a child, you hear him talking about his latest project and how much he’s making. He gave you candy too… but only when you wanted to play with him.
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